1. What This Domain Is
Before getting into the details, here's the short version: this domain is advertising infrastructure. It's the technical layer behind online ads, not an app, not a website you signed up for, and not a service aimed at you personally.
is operated by us as part of a digital advertising network. Our job is to make sure ads get delivered correctly, campaigns are measured accurately, and fraudulent activity is kept out of the system.
2. What Data We Work With
Because of the technical nature of what we do, some data passes through our systems in the normal course of ad delivery. This can include:
- IP addresses and approximate location based on them
- Device type, operating system, and browser details
- Timestamps of ad requests
- Referral and source URLs from advertising requests
- Online identifiers like cookie IDs or mobile advertising IDs, where these are present
We use this data to deliver ads, measure campaign performance, detect fraud, and keep our systems running securely. We don't collect your name, email address, or any other directly identifying information.
3. Why We're Allowed to Process This Data
We rely on legitimate interests as our legal basis, specifically our interest in running a secure and efficient advertising network. We don't rely on consent directly; where consent for cookies or tracking is required by law, it's collected by the publishers and partners we work with, not by us.
4. Profiling and Automated Decisions
We don't use automated processing to make decisions that would have a legal or significant personal impact on you. Some data may be used for audience-level advertising purposes, but this doesn't produce any decision with legal or equivalent effect on any individual.
5. Cookies
We use cookies and similar technologies as described in our Cookie Policy.
6. Who We Share Data With
We share data with the partners we need to do our job, ad buyers and sellers, analytics platforms, fraud prevention services, and verification providers. This includes DSPs, SSPs, ad exchanges, DMPs, and measurement companies. Every partner we work with is required to handle data in line with applicable privacy law, under appropriate contractual frameworks.
7. International Transfers
We're part of a global advertising ecosystem, which means data may move across borders, including outside the EEA. When it does, we make sure appropriate safeguards are in place, including SCCs or adequacy decisions where applicable.
8. How Long We Keep Data
We don't hold on to data longer than we need to. Technical data like logs and IP addresses is kept for up to 240 days. Advertising identifiers and data we use for fraud detection are kept for up to 3 years. After that, data is deleted or anonymized.
9. Security
We take reasonable technical and organizational steps to protect data from unauthorized access, loss, or disclosure, and we keep these measures up to date.
10. Your Privacy Rights
Depending on where you are, you may have the right to access your data, ask us to delete it, object to how we're using it, or ask us to correct or limit it. You can also file a complaint with a supervisory authority in the EU.
One thing to note: the right to data portability doesn't apply here, because our processing is based on legitimate interests rather than consent or a contract with you.
To make a request or raise a data protection concern, please use the contact form and give us enough detail to understand what you need.
11. Questions?
Reach us through the contact form.